Vision Verification
Mapped the client journey from enquiry to renewal, built the email automation to run it, and added a tiered AI upskilling programme.
Strategy, creative, marketing and websites that move people, not just metrics.
Brands we've worked with, across The 2nd Opinion and our founders' careers
9+Years in market
80+Brands worked with
3×Average ROI delivered
ZABorn and built in Durban
Your current agency isn't wrong.
But are they right for you?
Changing feels risky, so most brands stay put. We give you a fresh, honest read on your brand, campaigns and website, backed by close to a decade on agency and client side, Ogilvy included.
- Audit your marketing and website, no commitment
- See the gaps between your brand and your audience
- Leave with a roadmap, hire us or not
What we do
Everything a brand needs
Everything a brand needs
to be chosen.
Strategy first, then everything that carries it. One team, no handoffs.
How we work
Four steps. No guesswork.
We research before we recommend, and we measure everything we ship.
Ways to work with usOnce off projectMonthly retainerFractional CMOWebsite build & care
Brands we've backed.
Total Garage South Gate
Surveys showed customers come back for the staff, not the price, so the content now leads with personality.
Gold Top Sweets
Brand and marketing strategy to help a homegrown sweets brand get picked first on shelf.
Immortal Security
Positioning a new security and firearm training business to stand apart from day one.
Brands we've worked with
Across The 2nd Opinion and our founders' agency, media and brand management roles.
Two founders. Both sides of the table.
Senior thinking on every brief, not a junior team behind a pitch.
Zia Cassim
Co-Founder · Brand Strategist
Close to a decade across agency, media and client side, from Ogilvy to paid media for Al Jazeera and Bloomberg Africa. Leads positioning, campaigns and practical AI adoption.
LinkedIn ↗Zareef Adam
Co-Founder · Marketing & Growth Strategist
Six years in FMCG brand management at Willowton Group, plus shopper marketing at Goldkeys International. BCom Marketing cum laude. Leads growth strategy and the commercial side.
LinkedIn ↗Questions, answered.
Anything else? Ask in your note below.
What happens in a second opinion session?
A free 30 minute call. You walk us through your brand, marketing or website and we tell you honestly what we would change first. No pitch, no obligation.
Do I have to hire you afterwards?
No. You leave with an honest view and clear next steps either way.
Who do you work with?
Growing South African brands, from homegrown FMCG and retail to B2B service firms.
How can we work together?
A once off project, a monthly retainer, a fractional CMO, or a website build with ongoing care. We will recommend what fits.
Can you build and look after our website?
Yes. Design, build, hosting, SEO setup, analytics and ongoing maintenance, custom or on WordPress.
Ready for a
second opinion?
Tell us where things stand. We will set up a free 30 minute session. No pitch, no pressure.
- We reply to book a time
- 30 minutes on your brand, marketing or website
- An honest view, whether you hire us or not
Prefer email? info@the2ndopinion.co.za